Soho x Lacoste

London, United Kingdom

In 2023, BGTC joined SoHo House Babington for their first Soho Grand Slam – a two-day tennis tournament held at Babington House in partnership with Lacoste.

Founders of BGTC led King and Queen of the Court sessions on both days. They also hosted afternoon discussions on radical wellness and breaking systemic barriers within the tennis world, and empowering young girls in their community to play the game.

Woman playing tennis on an outdoor court, swinging a tennis racket during a match.
Four women standing outdoors in front of a large white display board with text and images, at a park with trees and a cloudy sky above.
A woman sitting outdoors on an orange chair, wearing a white visor with a Lacoste logo, a sleeveless top, and a light blue skirt, holding a microphone.
Group of five women standing outdoors behind a large green crocodile-shaped cutout with white dots on its back, in front of a historic brick building with multiple windows and greenery.
A large outdoor tennis scoreboard with orange and black colors, a green crocodile-shaped decoration with white dots in front, a tall orange ladder with a rounded top with a white dome pattern, and a small white chair on a well-manicured lawn with a dense green forested background.
Three women sitting on a stage under a yellow canopy during an outdoor panel discussion. They are holding microphones, and there are glasses of water placed in front of them. One woman is speaking, another is looking at her, and the third is seated with a neutral expression.
Two cocktails in tall glasses with ice, garnished with fruit and mint, placed on a tray with tennis club stickers and menus with drink names.
Two women posing near a bright orange tennis umpire chair on a tennis court, with a chain-link fence and greenery in the background.
A woman holding a microphone, smiling, and wearing a maroon shirt with a tennis club logo, is surrounded by people at an outdoor tennis court, with tennis rackets and orange tennis ball baskets around.
Promotional poster for SOHO House's event with Lacoste on July 29th and 30th, 2023, featuring bold orange, green, and white colors with text